AdFusion Boards (aka adboards) for Advertisers
AdFusion Technology
AdFusion is a brand new technology which allows business owners to effectively advertise their products and services in Second Life.
It combines the advantages and simplicity of traditional adboards with these unique features:
- centralized control
- exhaustive statistics: daily detailed reports as well as summary trend reports
- pay-for-click payments
- full control over the advertisement price
- optional rotating textures
- variety of formats
- system-wide scam and fraud protection against unfair publishers and false clicks
The AdFusion Program
The AdFusion Program connects advertisers with publishers to their mutual benefit: publishers provide advertising space by placing AdFusion Boards on their parcels, and advertisers can upload and rotate their graphical advertisement modules. The AdFusion System protects advertisers from unfair publishers and false clicks, and allows publishers to expose their advertising campaigns to a widest range of clients.
AdFusion Boards are in-world advertising bill-boards which display graphical advertisements in different formats (even simulated animation with texture swapping). It facilitates instant connection between your business and potential customers with a simple click-activated teleportation.
Some Information About Traditional Adboards
All of us know common advertising boards (they often called as AdBoards in Second Life). It is the board where one can put the image, upload the landmark and resident can click on the image to teleport to interesting destination. Traditional adboards has several advantages, as well as several serious disadvantages.
Advantages:
- The advertising boards are well known to both advertisers and residents. When a resident sees it he knows that it's an advertisement. So, when he clicks on board, he is ready to teleport and interested in visiting the business.
- The advertisement boards are usually big and noticeable; owners often put them on the best places to maximize their effectiveness.
- Advertising boards are an indispensable way to promote a company image
Despite this, regular adboards have very serious disadvantages:
- As a business owner interested in advertising, it is difficult to locate effective adboards. You either stumble onto them in the course of your travels, or must search them out.
With AdFusion boards, just upload your advertisement to our server and we distribute it across our entire network of thousands of AdFusion boards instantly - You have no statistics on your advertising campaign: how many residents saw your advertising? Who clicked your advertisement and what was your real cost-per-visitor?
AdFusion technology provides exhaustive statistics to you: who, when, where clicks were performed on your advertisements, and how much you pay for every visitor. - For regular boards, the price is set by the board owner. This means that you have to trust the board owner’s integrity as you have no direct control over the advertisement. If you want to lower expenses and agree to rotate your ad a bit longer instead, or if you need to expose your ad to a possible larger audience as fast as possible, this type of service is not commonly found.
With AdFusion boards, you set your price yourself. For smaller budgets, short-term campaigns are very affordable. The system just as easily supports widespread long-term campaigns. You directly control the scope of your advertising effort and your cost. - Finally and most importantly, 99% of existing adboards charge you per rotation time, not per click. What does this mean? The adboard owner can move the board to a dark corner, or even put something over the boards. You won't get any results from your advertising, but you've already paid for it! Of course, you can visit and control all rented boards daily, but don't you have much more important work to do? AdFusion boards are based on pay-per-click principle. Read about it below.
By weighing the advantages and disadvantages, you can see that the AdFusion Board system is the most suitable solution for your billboard network needs. Its combination of flexibility, control, statistics and pay-per-click payment structure give it a clear advantage over competing efforts.
AdFusion Prices
As mentioned above, you specify the desired click price for each of your ad modules. This allows you to fully control your expenses and the resulting scope of your advertisement campaign.
The minimal visitor price is as low as L$6*. You don't need to calculate the visitor price from adboard rent payments (taking the publisher's traffic into account!) anymore....
How Do This Works?
You create your advertisement order from your SL Business Directory account. Then, you determine how much you want to spend on advertising and assign money to your new module. After that, you can upload advertising images and teleporting destination directly from Second Life - just by dropping them to a special AdFusion Control Device.
It’s that simple. Your advertisement will be added into rotation within few minutes, and advertisement statistics will be accessible within a few hours.
The AdFusion system rotates your ads, tracks resident's clicks, and protect you from fraudulent publishers and false clicks.
Interested in More Details?
Click here to read more about the details mentioned above and the advantages of the AdFusion Advertising Program.